Twitch Ads Still Getting Through? My Thoughts on Ad Blocking for Live Streams

I recently saw a post about someone struggling to block ads on Twitch, even with uBlock Origin. It's a common problem! Twitch ads are persistent, and what works one day might not work the next. This got me thinking about the unique challenges of blocking ads on live streaming platforms, and what solutions are most likely to be effective.

Let's break down why Twitch ads are so hard to block, and explore some potential solutions for mobile users.

Why Are Twitch Ads So Difficult to Block?

Twitch employs several strategies to make ad blocking difficult:

1. Server-Side Ad Insertion (SSAI)

Many Twitch ads are now integrated directly into the video stream itself. This means the ad isn't a separate request that can be easily blocked. Instead, it's part of the same video feed as the content you want to watch. Traditional ad blockers that rely on blocking specific URLs or domains are less effective against SSAI.

2. Frequent Updates and Changes

Twitch is constantly tweaking its ad delivery mechanisms. This means that even if an ad-blocking solution works temporarily, it might break after a Twitch update. Ad blocker developers are in a constant cat-and-mouse game with platforms like Twitch.

3. Anti-Ad Blocking Scripts

Some platforms actively detect and circumvent ad blockers. While I don't have specific knowledge of Twitch doing this, it's a common practice in the industry. If a website detects an ad blocker, it might display a message asking you to disable it, or it might simply serve ads in a way that's harder to block.

4. Variety of Ad Formats

Twitch uses a variety of ad formats, including pre-roll ads, mid-roll ads, and display ads. This makes it harder to develop a single solution that blocks all types of ads effectively.

Potential Solutions for Blocking Twitch Ads on Mobile

Given these challenges, what are the best options for blocking Twitch ads on mobile devices? Here's my take:

1. Browser Extensions (on Mobile Browsers)

While Twitch has made these less effective, browser extensions like uBlock Origin, AdGuard, or Privacy Badger can still block some ads, especially display ads and ads that aren't integrated directly into the video stream. The key is to use a mobile browser that supports extensions, like Firefox or Kiwi Browser on Android. iOS is more restrictive but some ad blocking browsers exist. Configure the browser with the most aggressive blocking lists possible.

Pros:

• Customizable
• Free (usually)
• Can block some ads

Cons:

• Only works in the browser
• Less effective against SSAI
• May break some websites

2. VPN-Based Ad Blockers

VPN-based ad blockers route your traffic through a VPN server and filter out ads before they reach your device. This can be effective against some Twitch ads, but it also has some drawbacks.

Pros:

• Can block ads in apps
• System-wide protection

Cons:

• Can slow down your internet speed
• Uses more battery
• Might not block SSAI ads
• Requires trusting the VPN provider

3. DNS-Based Ad Blocking (with Custom Filters)

DNS-based ad blocking works at the network level, blocking ad requests before they even reach your device. While DNS blocking alone might not be enough to block all Twitch ads, it can be a useful component of a comprehensive ad-blocking strategy. The key is to use a DNS service that allows you to add custom filters and blocklists.

Pros:

• System-wide protection
• No app installation required
• Can improve privacy
• Low resource usage

Cons:

• Less customizable than browser extensions
• Might not block SSAI ads
• Requires technical knowledge to configure custom filters

Recommended DNS Services for Twitch Ad Blocking

• NextDNS: As mentioned previously, NextDNS offers highly customizable blocklists and detailed analytics. You can add specific filters to block Twitch ad domains and tracking servers.
• AdGuard DNS: AdGuard DNS is another excellent option with good default blocklists. While it's less customizable than NextDNS, it's very easy to set up.

4. Third-Party Twitch Apps

Some third-party Twitch apps offer built-in ad blocking. These apps often use a combination of techniques to block ads, including blocking specific URLs, filtering network traffic, and modifying the Twitch player. However, be cautious when using third-party apps, as they may not be as secure as the official Twitch app. Always download apps from reputable sources and read reviews before installing them.

Pros:

• Can block most Twitch ads
• Convenient

Cons:

• Security risks
• May violate Twitch's terms of service
• May be unreliable

5. Pi-hole (for Home Networks)

If you're watching Twitch on your mobile device while connected to your home Wi-Fi network, you can set up a Pi-hole to block ads network-wide. Pi-hole is a DNS server that filters out ad requests before they reach your devices. It requires some technical knowledge to set up, but it can be a very effective way to block ads on all devices connected to your network. You will need to make sure your mobile device is using your home network's DNS servers.

Pros:

• Blocks ads on all devices connected to your network
• Customizable
• Open source

Cons:

• Requires technical knowledge to set up
• Only works on your home network

6. Twitch Turbo

Twitch Turbo is a premium subscription service that removes ads from Twitch. If you watch Twitch frequently, this might be the simplest and most reliable way to get rid of ads. However, it's also the most expensive option.

Pros:

• Removes all ads from Twitch
• Supports Twitch and its streamers

Cons:

• Costs money

The Importance of Custom Filters and Blocklists

Regardless of the ad-blocking solution you choose, it's crucial to use custom filters and blocklists to block Twitch ads effectively. Here are some tips for finding and using custom filters:

• Search online forums and communities: Look for forums and communities dedicated to ad blocking. Users often share custom filters and blocklists that are specifically designed to block Twitch ads.
• Use reputable blocklist sources: Subscribe to reputable blocklists that are regularly updated with new ad domains and tracking servers. Some popular blocklist sources include EasyList, EasyPrivacy, and AdGuard.
• Experiment and test: Try different filters and blocklists to see what works best for you. Be prepared to experiment and adjust your settings as needed.
• Update regularly: Ad-blocking filters and blocklists need to be updated regularly to remain effective. Make sure your ad blocker is configured to automatically update its filters.

The Future of Ad Blocking on Twitch

Ad blocking is an ongoing battle between ad blockers and platforms like Twitch. As Twitch continues to evolve its ad delivery mechanisms, ad blockers will need to adapt and find new ways to block ads. It's likely that the most effective ad-blocking solutions will be those that combine multiple techniques, such as browser extensions, VPNs, and custom filters.

Furthermore, the increasing use of server-side ad insertion (SSAI) makes traditional ad blocking methods less effective. Future solutions might need to focus on analyzing the video stream itself and identifying ad segments based on visual or audio cues. This would require more sophisticated techniques and potentially more processing power.

Another potential development is the use of AI and machine learning to identify and block ads. AI-powered ad blockers could learn to recognize ad patterns and automatically block them, without relying on predefined filters or blocklists. However, this would also require significant resources and expertise.

Mobile Ad Blocking Recommendations for Twitch

Given the complexities of blocking Twitch ads, here are my recommendations for mobile users:

Android:

1. Brave Browser: Brave Browser has built-in ad blocking and can be configured with aggressive blocking lists. It's a good starting point for blocking Twitch ads on Android.
2. Firefox + uBlock Origin: Firefox with uBlock Origin offers more customization options and can be configured with custom filters to block Twitch ads.
3. Blokada: Blokada is a system-wide ad blocker that can block some Twitch ads. Combine it with custom DNS settings for better results.

iOS:

1. AdGuard for Safari: AdGuard for Safari is a content blocker that can block some Twitch ads in the Safari browser.
2. DNS-Based Blocking: Use a DNS service like NextDNS or AdGuard DNS with custom filters to block ad domains system-wide.

Is it Ethical to Block Twitch Ads?

This is a complex question with no easy answer. On one hand, blocking ads can improve your browsing experience and protect your privacy. On the other hand, ads are a primary source of revenue for Twitch and its streamers. Blocking ads can reduce the amount of money that streamers earn, which can impact their ability to create content.

Some argue that if you're going to block ads, you should consider supporting your favorite streamers in other ways, such as subscribing to their channel, donating, or buying merchandise. This can help ensure that they continue to create content that you enjoy.

Ultimately, the decision of whether or not to block Twitch ads is a personal one. Consider the pros and cons, and make a choice that aligns with your values and priorities.

Final Thoughts

Blocking ads on Twitch, especially on mobile, is an ongoing challenge. While there's no foolproof solution, combining different techniques and staying up-to-date with the latest ad-blocking methods can significantly improve your viewing experience. Remember to experiment with different settings and filters to find what works best for you, and consider supporting your favorite streamers in other ways if you choose to block ads.

And remember, the landscape is constantly changing, so what works today might not work tomorrow. Stay informed, be adaptable, and keep experimenting!